Trigger Configuration
Configure when automated emails are sent to guests.
The Trigger Configuration section controls when an automation sends its email. Each automation type has a different trigger based on guest behavior.
Cart Abandon
Set the number of days to wait after a guest creates a cart. If the guest doesn't complete the order within this window, they'll receive a reminder email encouraging them to finish their purchase.
For example, setting the value to 7 days means any guest who added items to their cart but didn't check out within a week will receive the email.
Birthday Email
Set the number of days before a guest's birthday to send the email. This gives guests time to plan a visit or place an order using any included offer.
For example, setting the value to 3 days means the email arrives three days before the guest's birthday.
Adjusting the Trigger
- Open the automation from Marketing → Automations
- Update the trigger value in the input field
- Click Save Changes
Changes to the trigger value take effect immediately for future emails. Guests who have already received an email from this automation will not receive a duplicate.